Media as a channel of Athletes’ Dual Careers promotion and education

PROGRAMME, KEY ACCTION

The project aims to pro-actively change the attitude towards an athletes’ dual career by shaping a positive image and encouraging sports organizations to pursue the implementation of the EU Guidelines on Dual Careers of Athletes (European Commission, 2012). Therefore, the on-line education about athletes’ dual career’s benefits, possible models for implementation of EU Guidelines on Dual Careers of Athletes for target groups (athletes and sports organizations) is an integral part of this project.

The main objectives of the project are:
1.       to have a comprehensive analysis of related scientific articles, athletes’ dual career image formed by media, gap between practice and EU Guidelines on Dual Career of Athletes and different used models of implementation of athletes’ dual career
2.       to develop recommendations for the implementation of the EU Guidelines on Dual Carrier of Athletes and Strategy of raising awareness through media, based on the results of the analysis
3.       to develop and implement on-line educational program (using on-line platform) for athletes, sport organizations.

To achieve set project goals 8 project partners will generate thorough evidence-based research data on Dual Careers of Athletes in Partner Countries. During project implementation developed recommendations on EU Guidelines on Dual Careers of Athletes implementation, Strategy and action plan, scientific papers and other intellectual outputs will enhance the European sports community to strengthen dual career policies in Europe and for athletes’ dual career positive image formation.