The project ED Media enabled Work Package 3 to give recommendations on the implementation of the EU GUIDELINES (European Commission, 2012) to the partner countries of the project. This was based on the premises of the gap analysis and desk research performed in Work Package 2. To give guidance, structure and foster Dual Careers of elite athletes, the European Commission published the EU Guidelines on Dual Career in 2012 (GUIDELINES). These GUIDELINES should be implemented in all member states to help the Dual Career process of elite athletes.

This report presents data collected from nerves with professional athletes in each of the project partner countries (Germany, Italy, Lithuania, Romania, Slovenia, Spain). The aim was to assess their perception of the effectiveness of the implementation of the EU Guidelines. All interviews with athletes are provided in the appendices to the document.


In this paper, you can find a detailed analysis of the scientific literature on the state of dual careers through the prism of the media. The paper reviews the mechanisms mentioned in the articles, which can help to communicate more effectively (become opinion formers). It has also been found that the participation of student athletes helps to raise awareness and promote a variety of events, programs, and more. The inherent functions of (digital) social media that should be taken into account when creating messages are interactivity and the creation of common content.


This document provides a clear strategy and guidelines for the development of dual careers for athletes at the national level in each country. You will learn how to put the proposed EU guidelines on dual careers into practice. The strategy and action plan set out how to shape the image of the athlete through a variety of media. The identification of the strengths and weaknesses of the current situation also shows the most important parts of the EU Guidelines for the Implementation of Dual Careers for Athletes that have the greatest impact. Much of the information is dedicated to building a positive image of dual-career athletes.


It is also important to note that each country has its national system of sports policy, and each member of this system has the opportunity to interpret and implement the EU Guidelines in a way that adapts to the existing national sports system. Thus, the decision for the gap analysis was to include selected GUIDELINES that reflect the actions of policy makers and can be compared regardless of the national sport system. An analysis of seven guidelines and existing systems in the project partner countries provides the basis for assessing the effectiveness of existing athletes dual career systems and identifying key areas for further implementation of the EU Guidelines on Dual Careers of Athletes, development of a monitoring system for policy makers on national level.

Our primary focus must always be on the well-being of athletes and on the overall development of sports. All this will not be possible if athletes will remain uneducated and if we will not be able to provide them customized study programs that will not at the same time impede their sports paths. Once the quality institutional infrastructure for dual career is provided, there will be more examples of successful and well-educated athletes.