Originating from the findings of the EU Collaborative Partnership “Media as a channel of Athletes’ Dual Careers promotion and education (EdMedia, 603456-EPP-1-2018-1-LT-SPO-SCP)”, the third EAS Virtual Cafè attracted around 80 European dual career experts.
Andrej Pisl, Communications and Projects Manager at European University Sports Association – EUSA and Member of the Ed Media Collaborative Partnership, illustrated the aims of the project and its educational platform (https://www.lsu.lt/…/project…/edmedia-online-platform/), which could be useful for both student-athletes and media professionals. He also moderated the contributions of Andreas Küttel and Flavia Guidotti, who presented their personal experiences as athletes and coach, respectively.
Andreas Küttel, former Swiss ski-jumping world champion and five-time Olympic athlete, presented his personal experience and claimed that student-athletes can benefit from unveiling their academic career to better attract the attention of the media and general public. As an Assistant Professor at SDU, and sports psychological consultant, he also recognized the need to educate student-athletes on the role of media and social media to construct a positive image including also their dual career.
Flavia Guidotti, former volleyball player and actual physical trainer of the AO THIRAS Santorini Volleyball team (Greece), focused on the role of dual career in team sports that provide limited revenues to athletes if any. As a dual career expert, she presented her experience with elite athletes as students, who previously lacked support at the sport and academic level. In considering the role model of successful student-athletes crucial for youth athletes, Flavia envisaged a wise use of media and social media to spread the message that the combination of elite sport and academic career is achievable.
Petra Robnik, Head of Athletes Career Centre / Secretary of Slovenian Olympians Association at Olympic Committee of Slovenia, commented that proper communication can be beneficial not only for athletes but also for different dual career stakeholders, who could profit from information on successful dual career programmes and the outcomes of dual career projects.
Flowing a general discussion, Andrej Pisl summarized the outcomes of the café and invited the participants to attend the fourth EAS Virtual Cafè to be organized next June and the Annual Conference to be held next September in Lisbon, European Capital of Sport 2021.