The Intensive Course for Sports Managers
EXPLORE NEW OPPORTUNITIES IN DEVELOPING BASKETBALL
Course is held on 2013 November 28-29th in Kaunas, Lithuania, at Lithuanian Sport University.
MINDAUGAS BALČIŪNAS – JESUS BUENO PASCUAL – ARVYDAS RIMAS – JONAS VAINAUSKAS – MINDAUGAS GOBIKAS
Topics specification:
“Sportaiment”- When Sport Meets Entertainment.
J. B. PASCUAL
- The sport industry is changing
- The sport needs to adapt the new scenarios
- Fans behavior is different than 10 year ago
- Sport needs to adapt, but, you core values have to remain the same.
- Customer and their behavior are telling us the fan of tomorrow
Sport Properties: Global sports Brands vs Local Brands.
J. B. PASCUAL
- Sport properties are becoming more global
- Local properties has new challenges
- Global properties has new challenges
- Fans are all over the world
- Brand engagement: the FAN experiences
„Sponsorship of Basketball – as an Effective Platform for Business Development“.
A.RIMAS
- Basketball sponsorship opportunities for the integration of business objectives
- Preparation of sponsorship agreement
- Advance preparation of the action plan
- Standard and non-standard actions
- Evaluation and follow-up
Professional Euroleague Club Management: Team Building and Competition Process Control.
J. VAINAUSKAS
- Creating effective player and coaches selection framework
- Selecting players ahead of competition
- Matching skills ,experience and character
- Managing performance of the team to the desired peak
- Optimizing reaction time through constant assessment of day-to-day activities
Professional Euroleague Club Management: Building Fan Database.
J. VAINAUSKAS
- Victory-as defining trend of the club
- Building youth programs, basketball pyramid
- Raising youth in accordance with team values
- Sustaining fan-base growth
- Creating value for every season ticket holder
The Organization of Mega Events: Planning, Investments and Legacy.
M. BALČIŪNAS
- Event planning;
- Event budget structure and sources of incomes;
- Event promo and communication plan;
- Eurobasket 2011 investments;
- Event legacy evaluation;
Topic: Image of a Player: an Effective Tool of Social Projects.
M. GOBIKAS
- Corporate social responsibility in professional sports
- What are unique instruments that professional teams possess?
- Philanthropy among sports celebrities
- Examples of good practice in North America and Lithuania
Including tickets for 2 EUROLEAGUE games:
+ Euroleague game „Lietuvos rytas“- „Lokomotiv-Kuban“
+ Euroleague game Kauno „Žalgiris“ – Milano „EA7 Emporio Armani“
Registration and information by email: mindaugas.jozenas@lsu.lt
Course topics description and more information can be also found using „LSU Sports Conference“ Android application from Google Play Store (You can also scan this QR code).
